Campaign results
3
videos
5M
total reach
The idea
For Saudi National Day, Thakerah Perfumes chose to celebrate in its own way. The campaign launched in a national spirit, full of pride and belonging, with a fragrant touch that speaks to Saudi taste.
Special offers on a selection of fragrances turned the celebration into a reason to visit, try and gift.
On screen
Campaign goals
- 01
Celebrate National Day with pride, in a way that is unmistakably Thakerah.
- 02
Put the National Day offers on selected fragrances in front of the right audience.
- 03
Strengthen the bond between the brand and Saudi taste and identity.
