Campaign results
30
creators
500K
views per creator
The idea
Reef Perfumes co-sponsored the Saudi Cup, the international race held on 22 February to coincide with Saudi Founding Day.
Reef covered the event on Snapchat, bringing followers into the activities and experiences surrounding the races.
On screen
Campaign goals
- 01
Raise brand awareness.
- 02
Strengthen national identity.
- 03
Engage the audience directly by covering the event and showcasing its highlights.
