Ad campaigns
Al Rajhi Bank
From the screen to the pocket: how Al Rajhi Plus cards got used more.
Campaign results
10
videos
30M
total reach
The idea
Banking that goes beyond imagination, with numbers that are real. From the screen to the pocket: how did the Al Rajhi Plus card get used more?
Our secret recipe: every piece tells a moment from your life, in your dialect, your style and around your interests.
The result? Higher engagement, more card usage, and a customer voice that became louder than the ad itself.
On screen
Campaign goals
- 01
Grow Al Rajhi Plus card usage
Lift adoption through interactive content that stays close to customers’ lives.
- 02
Turn customer experience into the story
Make customers’ voices and everyday moments a stronger tool than a direct ad.
- 03
Build product awareness, creatively
Carry the card’s benefits in real, convincing messages written in everyday dialect.
- 04
Raise digital engagement
Produce wide-reaching content (100K tweets) that sparked conversation about the product.
- 05
Build an emotional bond with customers
Speak to people as people, so the brand feels part of their day.
- 06
Show Al Rajhi’s lead in marketing innovation
A bank campaign that sounds like its audience, not like a bank.
