Ad campaigns
Al Rajhi Takaful
100K tweets later: how we explained insurance in a way that touches people’s lives.
Campaign results
10
videos
30M
total reach
The idea
Protecting today is saving for tomorrow. But insurance was a heavy subject, one people tended to avoid.
So we made it simpler. In a single video we said it all, simply and reassuringly, and turned the idea into content that helps people understand instead of worry.
The result? Conversations, questions, and people asking about life insurance for the first time. Insurance didn’t change its terms; it changed how it reaches people and how they understand it.
On screen
Campaign goals
- 01
Make life insurance simple
Turn a heavy, technical subject into content anyone can follow.
- 02
Reassure, don’t alarm
Talk about protection in a calm, human tone that builds trust.
- 03
Start the conversation
Spark discussion and questions about life insurance across social media.
- 04
Grow trust in Takaful’s solutions
Position Al Rajhi Takaful as the clear, approachable choice.
