Ad campaigns
Lens Me Ramadan riddles
A month of daily riddles, live draws and Ramadan prizes.
Campaign results
50
videos
15M
total reach
65M+
impressions
1.5M+
views per creator
The idea
We built a one-month programme that ran alongside the campaign, with Ramadan prizes and gifts presented to followers through live draws with creators.
Daily riddles and competitions with more than ten creators turned Ramadan into a shared experience that went beyond a traditional ad, and valuable products and offers kept the competition lively all month.
The brand appeared in different ways throughout the programme, reaching its audience across varied media: promo production, live broadcasts, riddles, shoots with micro-creators, and presence at events.
On screen
Campaign goals
- 01
A playful, interactive Ramadan
Daily riddles that bring the audience together all month.
- 02
Grow the TikTok following
New followers for Lens Me, won with content people wait for every day.
- 03
Lift engagement on every post
Keep followers taking part from the first day of Ramadan to the last.
- 04
Drive visits online and in store
Carry the buzz from the screen to the website and to points of sale.
- 05
Raise brand awareness
Content people enjoy, that leaves a warm impression of the brand.
