All projects
Ad campaigns
Reef Ramadan riddles
Daily riddles, live competitions and prizes, all Ramadan long.
Campaign results
30
ad videos
6M
views per creator
The idea
Reef’s Ramadan Fawazeer is a seasonal, interactive campaign for the holy month. It set out to grow brand awareness and audience engagement through a Ramadan show inspired by the classic fawazeer riddles, with a character all its own.
On screen
Campaign goals
- 01
Raise awareness of Reef Perfumes
During Ramadan, through entertaining, engaging content.
- 02
Grow audience engagement
Live riddles and fun questions that invite daily participation.
- 03
Tie Ramadan to Reef’s visual identity
Through the set design and the promos.
- 04
Work with creators
To widen reach and speak to varied audience segments.
- 05
Activate the brand’s digital presence
Live broadcasts and interactive content on TikTok, Instagram and X.
- 06
Drive sales indirectly
By building emotional attachment through entertainment marketing.
- 07
A complete Ramadan experience around the brand
So Reef becomes part of how people remember the season.
