Ad campaigns
Reef summer collection
The Tan collection and Reef’s summer scents, told by the pool.
Campaign results
15
creators on board
23
videos published
The idea
Reef launched a summer collection built around Tan perfume and a shower gel, both with a fresh, sunny spirit. We took our cue from the pool, the sun and the easy fun of the holidays, and built everything around that feeling of summer freshness.
To make it feel close and alive, we brought in a group of creators for live, lifestyle-style videos. They showed Reef’s summer products in natural, playful everyday scenes, so the audience felt part of the summer, not just told about it.
On screen
Campaign goals
- 01
Showcase the summer collection and its fresh, distinct character.
- 02
Tie Reef’s products to the fun and ease of summer.
- 03
Grow the brand’s digital presence through a varied, modern line-up of creators.
- 04
Make the products part of the audience’s everyday summer ritual.
